Open AccessAttributes of loyalty card programme membership and their influence on customers’ behavioural and attitudinal loyalty: a case of fashion retailing in the Sri Lankan context
Author(s) -
W. Fernando,
B.N.F. Warnakulasooriya
Publication year - 2022
Publication title -
asian journal of marketing management
Language(s) - English
Resource type - Journals
ISSN - 2820-2082
DOI - 10.31357/ajmm.v1i02.5956
Subject(s) - loyalty , loyalty business model , context (archaeology) , marketing , business , loyalty program , advertising , sample (material) , geography , service (business) , service quality , chemistry , archaeology , chromatography