
CHARACTERISTICS OF THE ESSENCE AND EVOLUTION OF DEVELOPMENT OF «RATIONAL» AND «IRRATIONAL» CONSUMER’S BEHAVIOR CONCEPT
Author(s) -
N. Ya. Rozhko
Publication year - 2019
Publication title -
naukovij vìsnik mukačìvsʹkogo deržavnogo unìversitetu. serìâ ekonomìka
Language(s) - English
Resource type - Journals
eISSN - 2518-1254
pISSN - 2313-8114
DOI - 10.31339/2313-8114-2019-1(11)-48-53
Subject(s) - irrational number , development (topology) , epistemology , psychology , positive economics , economics , philosophy , mathematics , mathematical analysis , geometry