Open AccessThe use of new media in the European Commission’s information policy
Author(s) -
Michał Piechowicz
Publication year - 2016
Publication title -
przegląd europejski
Language(s) - English
Resource type - Journals
eISSN - 2657-6023
pISSN - 1641-2478
DOI - 10.31338/1641-2478pe.3.16.5
Subject(s) - realm , european commission , social media , commission , media policy , public relations , the internet , political science , european union , business , computer science , politics , world wide web , law , economic policy
Recent years confirm that new media have become one of the basic elements of creating communication strategies for the EU institutions. Officials and main decision-makers are increasingly involved in the realm of social media. It is even more significant when we observe that they make use of this tools in a fully transparent way. Such activities add new dynamics to European communication policy. This paper discusses the real-time nature of the Internet communication sphere of the EU institutions created within the guidelines of the European Commission’s new communication strategy, which makes social media complementary to conventional informational operations.