Open AccessPengaruh Trust Terhadap Keputusan Beli Produk Tiff Body
Author(s) -
Yohadya Gunardja
Publication year - 2020
Publication title -
lugas
Language(s) - English
Resource type - Journals
eISSN - 2621-1564
pISSN - 2580-8338
DOI - 10.31334/lugas.v4i2.1224
Subject(s) - nonprobability sampling , indonesian , ibm , popularity , data collection , product (mathematics) , sampling (signal processing) , simple linear regression , advertising , computer science , regression analysis , business , statistics , psychology , mathematics , population , sociology , social psychology , linguistics , philosophy , materials science , demography , geometry , machine learning , nanotechnology , filter (signal processing) , computer vision
The shift of the Indonesian lifestyle has become online oriented has a huge impact on e-commerce business's popularity. This study aims to determine the influence of trust on to purchase decision of Tiff Body's product. This research uses the quantitative methodology and data collection method to use an online questionnaire with a purposive sampling technique distributed to 100 respondents who have been shopping at Tiff Body. After the data is analyzed using Simple Linear Regression with IBM SPSS Statistics 25 program, the result shows that trust influences purchase decisions.