Open AccessAnalysis of Investment Decisions at BMT Latansa Gontor Ponorogo
Author(s) -
Apriliana Ika Kusumanisita,
Lathiefa Rusli,
Raditya Iqbal Anugrah
Publication year - 2022
Publication title -
li falah
Language(s) - English
Resource type - Journals
eISSN - 2549-6085
pISSN - 2541-6545
DOI - 10.31332/lifalah.v6i2.3427
Subject(s) - theory of reasoned action , religiosity , investment (military) , investment decisions , structural equation modeling , perception , action (physics) , product (mathematics) , business , risk perception , actuarial science , psychology , social psychology , finance , behavioral economics , mathematics , law , political science , statistics , physics , geometry , quantum mechanics , neuroscience , politics
This study aims to examine customer decisions in investing in BMT. The theory used to predict customer decisions in investing is the theory of reasoned action. The research method used is quantitative research with data analysis techniques Structural Equation Modeling (SEM). The results showed that the sharia system, product knowledge, religiosity, attitudes, risk perception, image, and investment intentions affected investment decisions.