Open AccessPengenalan Produk dan Promosi Alat Berat Hydraulic Excavator
Author(s) -
Nugroho Setio Aji
Publication year - 2020
Publication title -
bulletin of management and business
Language(s) - English
Resource type - Journals
eISSN - 2745-6927
pISSN - 2722-2373
DOI - 10.31328/bmb.v1i1.32
Subject(s) - excavator , usability , product (mathematics) , promotion (chess) , engineering , data collection , computer science , advertising , business , political science , sociology , mechanical engineering , human–computer interaction , mathematics , geometry , politics , law , social science
This research explains 320D2 GC Hydraulic Excavators. This study uses a qualitativemethod with a literature approach. Data collection was obtained from several sourcesfrom scientific books, research reports, scientific essays, theses and dissertations,regulations, provisions, yearbooks, encyclopedias, and sources which cannot bediscussed accurately electronically.The results showed that the product features possessed by Hydraulic Excavators type320D2 GC are technology, perceived usability, and convenience of use. As for productquality, brand utility, accessories, and guarantees. In the promotion of 320D2 HydraulicExcavators heavy equipment there are special offers, support, joint ventures, andcampaigns.Limitations / Implications for research are limited to product introduction andpromotion so further research needs to follow up on this research using differentresearch methods.