PENGEMBANGAN MODEL BISNIS PETERNAKAN SUSU SAPI PERAH MELALUI PERSPEKTIF BLUE OCEAN (STUDI KASUS: PETERNAKAN SAPI PERAH CIBUGARY DI PONDOK RANGGON CIPAYUNG JAKARTA TIMUR)

Cibugary dairy farm is one of the dairy farms that actively produces milk and has an agritourism concept. Cibugary Farm as an old player in the midst of the many players in the dairy industry and is currently trapped in fierce competition (red ocean). The purpose of this study was to analyze the condition of business model, analyze the internal and external environment on Cibugary dairy farm and analyze the right business model for Cibugary dairy farm The analytical method used is the business model canvas, IFAS and EFAs analysis, SWOT and Blue Ocean Strategy. The results of this study are to find several alternative business strategies through a SWOT matrix combined with a blue ocean perspective that is eliminate-reduce-increase-create that will be used by companies to encounter the future. To avoid fierce competition and create blue oceans, Cibugary dairy farms must try to differentiate from existing competitors. In Cibugary product elements is diversifying date palm milk products and memberships cards. While the Cibugary agro-tourism element is creating adventure and Cibugary creation shelter.