Open AccessMass Culture And Sociocultural Trends In The 21st Century: Interrelations And Realization (on the example of certain pop music samples)
Author(s) -
Nelli Samikova
Publication year - 2021
Publication title -
časopis nacìonalʹnoï muzičnoï akademìï ukraïni ìmenì p. ì. čajkovsʹkogo/časopis nacìonalʹnoï muzičnoï akademìï ukraïni ìmenì p.ì. čajkovsʹkogo
Language(s) - English
Resource type - Journals
eISSN - 2414-052X
pISSN - 2786-8869
DOI - 10.31318/2414-052x.1(50).2021.233096
Subject(s) - product (mathematics) , realization (probability) , sociocultural evolution , sociology , trace (psycholinguistics) , popular culture , key (lock) , aesthetics , mass media , art , computer science , media studies , advertising , linguistics , mathematics , anthropology , statistics , philosophy , geometry , computer security , business
The transformation of the concepts ―mass culture‖, ―pop culture‖ and those artistic genres, which are their components, in the scientific discourse of the 19th-21stI centuries is traced. The ways and results of the interaction of modern culture and society, which is the end-user of the cultural product, are studied. Some examples of modern cinema and music industry are analyzed, and it is determined that these two components being the most used by the consumer spheres of art directly reflect the world social trends. After having considered the key social processes it is possible to conclude that they are brightly represented in the modern popular music and this fact allowed not only to specify and systematize the ways of interaction between the music art and its consumers, but also to trace the ways of how exactly a mass consumer shapes the functioning and development of a popular and mass product. The ideas of combating various discriminations (by gender, identification - as in the case of LGBTQ+ community, by physique, etc.) and the creation of unified polycultural space have been defined as the most common ideas, that are broadcasting by performers. Therefore, in the analysis of selected works of pop music, a polycultural approach was used, which allows to consider them in terms of the synthesis of cultures and the formation of a global product, i.e. the one that will be understood and accessible to everyone. The analytical section includes compositions written by performers over the past few years that makes this analysis relevant and demonstrates that isolated trends occur now and continue to transform and change. Such comprehensive approach to the study of the mass culture can be useful to clarify the definition of this concept, as the interpretation and evaluation of this phenomenon of scientists today differs, despite the significant number of the mass culture studies and its individual forms in various fields of science — philosophy, culturology, sociology, psychology