Open AccessOPTIMALISASI DIGITAL MARKETING DI MASA PANDEMI DI KELURAHAN PANEMBAHAN, KRATON, DIY
Author(s) -
Hastho Joko Nur Utomo,
Eny Endah Pujiastuti,
Rifki Indra Perwira,
Heru Cahya Rustamadji
Publication year - 2021
Publication title -
dharma
Language(s) - English
Resource type - Journals
eISSN - 2775-3433
pISSN - 2715-6788
DOI - 10.31315/dlppm.v2i1.4770
Subject(s) - promotion (chess) , empowerment , business , service (business) , community service , social media , advertising , marketing , political science , public relations , politics , law
Since the covid pandemic entered the DIY area, residents of the community of RW 13, Panembahan Village have been affected. Public opinion decreased. The community service team from UPN veteran Yogyakarta is trying to help overcome this with community empowerment programs through digital business / digital marketing. Continuously and slowly the condition of the people's income can increase again. Promotion through social media is optimized through whatssapp groups, Instagram and market places.