Open AccessPENDAMPINGAN UMKM KWT SUKA MAJU UNTUK MENINGKATKAN PRODUKSI DAN PEREKONOMIAN MASYARAKAT DUSUN PALIHAN
Author(s) -
Heriyanto Heriyanto,
Yuli Fauziah,
Dyah Ayu Irawati
Publication year - 2020
Publication title -
dharma
Language(s) - English
Resource type - Journals
eISSN - 2775-3433
pISSN - 2715-6788
DOI - 10.31315/dlppm.v1i2.4043
Subject(s) - community service , service (business) , business , production (economics) , advertising , marketing , food service , political science , public relations , economics , macroeconomics
The SUKAMAJU Women's Farmer Group (KWT) is a group of women craftsmen of banana tree processing. During the Covid-19 pandemic, sales and marketing of processed banana food were very limited. Online marketing in times of the Covid-19 pandemic is urgently needed and requires support. Community service from UPN Veteran Yogyakarta, in this case, is programmed to help solve problems during the pandemic. Marketing through the internet and social media is very much needed, while the ability of mothers to master social media and the internet is very limited. The service team from UPN Veteran Yogyakarta is trying to help with solutions going into the field to help provide full assistance and also assistance for production equipment so that food processing craftsmen maintain production in KWT. The hope of the community service team is that there will be an increase in sales results by providing full assistance in both marketing media and increasing production equipment with an average increase of 8-9 pieces per day.