Open AccessThe impact of product quality on intention to experience tourism according to OCOP standards in Vietnam
Author(s) -
Nguyen Thi Diem Hien,
Hoang Thi Mai Hoa,
Vu Cam Tu,
Nguyen Thi Cam Van
Publication year - 2022
Publication title -
research review international journal of multidisciplinary
Language(s) - English
Resource type - Journals
ISSN - 2455-3085
DOI - 10.31305/rrijm.2022.v07.i02.017
Subject(s) - tourism , product (mathematics) , marketing , business , quality (philosophy) , service quality , newspaper , service (business) , advertising , political science , mathematics , philosophy , geometry , epistemology , law
The study focuses on analyzing and evaluating the influence of product/service quality on intention to experience tourism according to OCOP standards in Vietnam. By based on two main sources: Secondary data including documents, newspapers, laws, ... about the OCOP program in Vietnam from 2018-2020 and primary data collected from the survey which is based on decision No. 1048 / QD-Ttg 2019. Research results confirm that product quality has a positive impact on the intention to experience OCOP tourism products. From the research results, the authors will make suggestions and recommendations for points that need to be amended and supplemented for the current OCOP tourism products to improve the customer's intention to use the product in the future.