Open AccessEffect of advertising and promotion on the decision of buyer's clothes in the Palembang sunset extension
Author(s) -
Mahendra Dwi Putra,
Zakaria Wahab,
Marlina Widiyanti,
Muchsin Saggaff Shihab
Publication year - 2021
Publication title -
international journal of business, economics and management
Language(s) - English
Resource type - Journals
ISSN - 2632-9476
DOI - 10.31295/ijbem.v4n1.575
Subject(s) - clothing , purchasing , advertising , extension (predicate logic) , promotion (chess) , marketing , sales promotion , business , probability sampling , sampling (signal processing) , computer science , population , sociology , geography , sales management , political science , politics , filter (signal processing) , computer vision , demography , archaeology , law , programming language
This study's main objective was to determine the influence of advertising and sales promotion on purchasing decisions for clothing products at Matahari Palembang Square Extension. The sample of this study was 100 respondents who came from consumers of Matahari Palembang Square Extension. In this analysis, the sampling technique employed non-probability sampling in the form of incident sampling. Multiple regression is the analysis methodology used. Simultaneous effects of the study indicate that advertising and sales promotion variables have a significant effect on customer satisfaction. Partially post-exercise variables do not significantly affect purchasing decisions for clothing products at Matahari Palembang Square Extension.