Open AccessUnderstanding digital trends in marketing agribusiness products: critical analysis of international publications
Author(s) -
Adya Hermawati,
Sylvia Fettry,
Suhermin Suhermin
Publication year - 2021
Publication title -
international journal of business, economics and management
Language(s) - English
Resource type - Journals
ISSN - 2632-9476
DOI - 10.31295/ijbem.v4n1.1455
Subject(s) - agribusiness , marketing , digital marketing , coding (social sciences) , interpretation (philosophy) , direct marketing , marketing research , business , advertising , agriculture , computer science , sociology , geography , social science , archaeology , programming language
This review study aims to gain an in-depth understanding of the extent to which digital trends in marketing agribusiness products are under the needs of farmers who live and farm in today's digital era. We chose to analyze national and international publications to understand the objectives of the study quickly. So our step is to look for study evidence data through electronic searches on Google Scholar-based data published between 2010 and 2021 to get the latest data. Furthermore, our data analysis involves data coding, evaluation, and in-depth interpretation to obtain valid and reliable findings as expected in the study findings. Because this study was conducted during the pandemic, we tried to get secondary data and follow descriptive qualitative data experts' directions. As a result, we can conclude another way that digital marketing in marketing agricultural products is a technique that is becoming trendy in many places. The digital trend is chosen by many people because of its easy and cheap principles so that both farmers and buyers will be lucky because marketing operations have been trimmed. Thus the results of this study are helpful for many parties.