Open AccessSocial Impact of CRM on Customer Engagement and User Loyalty to Services by.U
Author(s) -
Ahmed Farouk Kineber,
Lukmanul Hakim,
Alif Mustaqim,
Naberi Oktaria,
Tasya Permata Listi,
Yunita Faujiyah
Publication year - 2022
Publication title -
jite (journal of informatics and telecommunication engineering)
Language(s) - English
Resource type - Journals
eISSN - 2549-6255
pISSN - 2549-6247
DOI - 10.31289/jite.v6i1.6350
Subject(s) - customer engagement , loyalty business model , business , loyalty , marketing , customer retention , customer advocacy , customer relationship management , sample (material) , path analysis (statistics) , customer to customer , customer intelligence , service (business) , social media , service quality , computer science , world wide web , chemistry , chromatography , machine learning