Open AccessThe Effect of Hedonic Shopping Value and Shopping Lifestyle on the Impulse Buying in Online Shops (case study: Albadar 6 Gang Community)
Author(s) -
Li Wang,
Wan Suryani,
Wan Rizca Amelia
Publication year - 2022
Publication title -
jurnal ilmiah manajemen dan bisnis
Language(s) - English
Resource type - Journals
ISSN - 2774-3004
DOI - 10.31289/jimbi.v3i1.995
Subject(s) - nonprobability sampling , data collection , likert scale , variables , psychology , impulse (physics) , regression analysis , sample (material) , descriptive statistics , advertising , value (mathematics) , statistics , mathematics , business , demography , sociology , population , physics , chemistry , chromatography , quantum mechanics