Open AccessA study of effective Web advertising design to maximize click-through and brand awareness
Author(s) -
Myung Hae Park
Publication year - 2020
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.31274/rtd-20200803-311
Subject(s) - advertising , online advertising , web application , click through rate , world wide web , computer science , brand awareness , business , the internet