Open AccessBrand Personality, Consumer Satisfaction and Loyalty: A Perspective from Denim Jeans
Author(s) -
Jin Su,
Xiao Tong
Publication year - 2015
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa_proceedings-180814-54
Subject(s) - denim , personality , personality psychology , brand loyalty , context (archaeology) , loyalty , advertising , perspective (graphical) , psychology , business , marketing , social psychology , art , visual arts , political science , geography , archaeology , law
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom