Open AccessCross-Cultural Validation of a Fashion Brand Image Scale
Author(s) -
Eunjoo Cho,
Ann Marie Fiore,
Daniel W. Russell
Publication year - 2015
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa_proceedings-180814-41
Subject(s) - scale (ratio) , brand image , hofstede's cultural dimensions theory , cross cultural , china , advertising , sample (material) , marketing , consumer behaviour , psychology , sociology , social psychology , business , geography , cartography , anthropology , chemistry , archaeology , chromatography