Open AccessThe Role of Reward and Gender in Inducing Consumers' Willingness to Post Reviews
Author(s) -
Ran Huang,
Sejin Ha
Publication year - 2017
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa_proceedings-180814-1798
Subject(s) - popularity , persuasion , promotion (chess) , psychology , social psychology , deception , advertising , marketing , business , political science , politics , law