Open AccessKey Components of Luxury Fashion Brand Identity
Author(s) -
Sooyeon Kim,
JinSook Hwang
Publication year - 2016
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa_proceedings-180814-1704
Subject(s) - brand identity , advertising , brand management , identity (music) , business , corporate branding , key (lock) , brand extension , brand equity , brand awareness , marketing , art , aesthetics , computer science , computer security