Open AccessWhat to Say and What to Do: Determinants of Corporate Hypocrisy and Its Negative Consequence for Customer Retention Intentions
Author(s) -
Sojin Jung,
Gargi Bhaduri,
Jung HaBrookshire
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.9463
Subject(s) - hypocrisy , font , marketing , perception , social psychology , style (visual arts) , psychology , distrust , business , positive economics , advertising , economics , political science , art , neuroscience , literature , law , visual arts , psychotherapist