Open AccessReal Fur or Fake Fur? Animal Fur-Free Luxury Brands, Cognitive Dissonance, and Environmentally-Conscious Millennial Consumer Response
Author(s) -
Virginia Rolling,
Christin Seifert,
Veena Chattaraman,
Amrut Sadachar
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.8814
Subject(s) - cognitive dissonance , psychology , advertising , social psychology , self perception theory , cognition , business , neuroscience