Open AccessAn Influencer Like Me: Does Influencer Social Status Matter?
Author(s) -
Do Yeon Kim,
Hye-Young Kim
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.8758
Subject(s) - influencer marketing , social media , identity (music) , product (mathematics) , advertising , style (visual arts) , appeal , loyalty , psychology , social psychology , political science , computer science , business , marketing , mathematics , art , aesthetics , world wide web , literature , geometry , relationship marketing , marketing management , law