Open AccessMotivational Drivers of Chinese Consumers� Brand Avoidance Behaviors: A Perspective of Sportswear
Author(s) -
Lu Lin,
Yingjiao Xu,
Qiong Tao
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.8472
Subject(s) - advertising , business , influencer marketing , perception , marketing , brand awareness , chinese market , brand management , clothing , china , psychology , marketing management , relationship marketing , archaeology , neuroscience , law , political science , history