Open AccessThe Small, Inventory Free Retail Format: The Impact on Consumer-Based Brand Equity and Purchase Behavior
Author(s) -
Ann Marie Fiore,
Danielle Sponder Testa,
Kelcie Slaton,
Shantell Reid,
Sonia Bakhshian
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.8469
Subject(s) - advertising , marketing , business , appeal , equity (law) , psychology , law , political science