Open AccessInvestigating the Role of Western Acculturation, Ethnocentrism, and Consumer Cosmopolitanism in Predicting Preferences for Apparel Brands Among Indian Consumers
Author(s) -
Amrut Sadachar,
Swagata Chakraborty
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.8442
Subject(s) - ethnocentrism , clothing , acculturation , consumer ethnocentrism , cosmopolitanism , advertising , consumption (sociology) , residence , business , psychology , sociology , social psychology , political science , ethnic group , social science , anthropology , demography , politics , law