Open AccessLIKEtoKNOW.it: The Influencer Economy, An Exploratory Study
Author(s) -
Katherine Sommermeyer,
Sanjukta Pookulangara
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.8425
Subject(s) - influencer marketing , social media , exploratory research , advertising , business , marketing , exploratory analysis , computer science , sociology , world wide web , relationship marketing , marketing management , anthropology , data science