Open AccessA Path to Altruism: Investigating the Effects of Messages Focus and Explicitness in CR-M Campaigns
Author(s) -
Hongjoo Woo,
Michelle Childs,
Se-Eun Kim
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.8299
Subject(s) - advertising , clothing , popularity , altruism (biology) , perception , craft , psychology , focus (optics) , marketing , social psychology , business , political science , art , physics , optics , neuroscience , law , visual arts