Open AccessCan Live Stream Reduce Fashion Consumers’ Uncertainty? Understanding Brick-and-Mortar and Live Stream Shopping Experience
Author(s) -
Joohye Hwang,
Songyi Youn
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.13776
Subject(s) - brick and mortar , product (mathematics) , mortar , business , brick , computer science , advertising , marketing , world wide web , the internet , engineering , mathematics , civil engineering , materials science , geometry , composite material