Open AccessThe Effects of Brand Emotion and Action Desire on Sustainable Consumer Behavior: The Moderating Roles of Gender and Sustainability Motivation
Author(s) -
Mohammad Abu Nasir Rakib,
Hyo Jung Chang,
Robert P. Jones,
Kwanghee Jung
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.13745
Subject(s) - psychology , sustainability , social psychology , clothing , style (visual arts) , advertising , perception , action (physics) , focus group , affect (linguistics) , marketing , business , communication , art , geography , ecology , physics , archaeology , quantum mechanics , neuroscience , biology , literature