Open AccessThe Influence of Interactive Social Media Advertising on Consumer Experience and Fashion-Product Brand Evaluation
Author(s) -
Kyuree Kim,
TeLin Chung,
Ann Marie Fiore
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.13692
Subject(s) - interactivity , advertising , entertainment , social media , product (mathematics) , value (mathematics) , psychology , multimedia , business , computer science , art , visual arts , mathematics , world wide web , geometry , machine learning
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