Open AccessConsumer Religiosity, Cosmopolitanism and Ethnocentrism in Indonesia: Their Impact on Global Brand Preference and Purchase Intention Toward Korean Cosmetics
Author(s) -
Byoungho Jin,
Heesoon Yang,
Daeun Chloe Shin,
So Won Jeong,
JaeEun Chung
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.13554
Subject(s) - consumer ethnocentrism , cosmopolitanism , ethnocentrism , religiosity , indonesian , preference , popularity , advertising , brand preference , cosmetics , psychology , social psychology , business , brand awareness , political science , economics , politics , law , medicine , linguistics , philosophy , pathology , microeconomics