Open AccessAn Application of Grounded Theory to Develop a Typology of Sustainable Apparel Consumers
Author(s) -
Elena Karpova,
Farimah Bayat
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.13521
Subject(s) - typology , clothing , grounded theory , marketing , consumption (sociology) , fast fashion , business , sustainable development , advertising , knowledge management , qualitative research , computer science , sociology , social science , political science , anthropology , law