Open AccessExploring Risks and Benefits of Cross-Border E-Commerce Consumption: A Qualitative Investigation of Chinese Consumers
Author(s) -
Xiao Huang,
WiSuk Kwon
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.13427
Subject(s) - consumption (sociology) , e commerce , risk perception , qualitative research , business , globalization , perception , marketing , advertising , psychology , economics , sociology , political science , social science , market economy , neuroscience , law