Open AccessInfluences of Utilitarian and Hedonic Motivations on Purchase Intention via Green Delivery: Through the Lens of the Environmental Theory of Planned Behavior
Author(s) -
Mohammad Shahidul Kader,
Md Rashaduzzaman,
Xiao Huang,
Se-Eun Kim
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.13426
Subject(s) - theory of planned behavior , marketing , psychology , through the lens metering , lens (geology) , business , advertising , computer science , engineering , control (management) , artificial intelligence , petroleum engineering