Open AccessConsumer Characteristics and the Moderating Roles of Product Presentation in Online Apparel Impulse Buying Behavior
Author(s) -
Jessie H. ChenYu,
Doris H. Kincade,
Young-Ju Rhee
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.13425
Subject(s) - clothing , impulse (physics) , advertising , psychology , moderation , product (mathematics) , product category , marketing , business , social psychology , mathematics , physics , geometry , archaeology , quantum mechanics , history