Open AccessSustainability in the Apparel Industry: Exploring Buying Behaviors of Consumers From Four Generational Cohorts
Author(s) -
McKenzie Duquaine,
Chanmi Hwang
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.13332
Subject(s) - sustainability , clothing , marketing , business , consumption (sociology) , fast fashion , textile industry , baby boomers , sustainable consumption , generation y , purchasing , survey data collection , advertising , economics , sociology , ecology , social science , archaeology , demographic economics , biology , history , statistics , mathematics