Open AccessBarriers and Enablers for Adopting Virtual Reality and Augmented Reality in Apparel Retailing: Insights From Generation Z and Millennials
Author(s) -
Hyejune PARK,
Se-Eun Kim
Publication year - 2022
Publication title -
breaking boundaries
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12346
Subject(s) - interactivity , augmented reality , virtual reality , novelty , clothing , mixed reality , computer science , multimedia , psychology , human–computer interaction , political science , social psychology , law