Do Augmented and Virtual Reality Technologies Increase Purchase Intention?: The Role of Cognitive Elaboration and Shopping Modes | Zendy

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Do Augmented and Virtual Reality Technologies Increase Purchase Intention?: The Role of Cognitive Elaboration and Shopping Modes

Author(s) -

Hyejune Park,

Seeun Kim

Publication year - 2020

Language(s) - English

Resource type - Conference proceedings

DOI - 10.31274/itaa.12345

Subject(s) - font , style (visual arts) , span (engineering) , character (mathematics) , computer science , art , engineering , mathematics , visual arts , artificial intelligence , geometry , civil engineering

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