Open AccessDo Augmented and Virtual Reality Technologies Increase Purchase Intention?: The Role of Cognitive Elaboration and Shopping Modes
Author(s) -
Hyejune Park,
Se-Eun Kim
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12345
Subject(s) - font , style (visual arts) , span (engineering) , character (mathematics) , computer science , art , engineering , mathematics , visual arts , artificial intelligence , geometry , civil engineering