Open AccessExploring the Parasocial Impact of Nano, Micro and Macro Influencers
Author(s) -
Jewon Lyu,
Maureen Lehto Brewster
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12254
Subject(s) - influencer marketing , credibility , macro , social media , nano , macro level , psychology , advertising , computer science , business , marketing , engineering , political science , economics , world wide web , relationship marketing , chemical engineering , programming language , law , marketing management , economic system