Open AccessIt’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience?
Author(s) -
Hyo Jung Chang,
Karli Scott,
TunMin Jai
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12216
Subject(s) - influencer marketing , notice , advertising , style (visual arts) , similarity (geometry) , empirical research , computer science , business , marketing , mathematics , political science , art , artificial intelligence , relationship marketing , literature , law , image (mathematics) , statistics , marketing management
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