Open AccessIt’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience?
Author(s) -
Hyo Jung Chang,
Karli Scott,
Tun-Min Jai
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12216
Subject(s) - influencer marketing , notice , advertising , style (visual arts) , similarity (geometry) , empirical research , computer science , business , marketing , mathematics , political science , art , artificial intelligence , relationship marketing , statistics , literature , law , marketing management , image (mathematics)