Open AccessReally, for the Greater Good? Impact of Message Frames and Reference Points Related to Packaging of Apparel Products on Brand Attitude
Author(s) -
Gargi Bhaduri,
Michelle S. Park Kolacz
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12175
Subject(s) - overconsumption , clothing , advertising , marketing , frame (networking) , business , psychology , computer science , telecommunications , economics , archaeology , production (economics) , history , macroeconomics