
Retail Technologies Leading Resurgence for Small Independent Fashion Retailers: A Thematic Analysis Related to the TOE Framework
Author(s) -
Francine Bruess,
Hyo Jung Chang,
Jo Woon Chong,
Kamrul H. Foysal
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12146
Subject(s) - personalization , social connectedness , thematic analysis , business , fast fashion , marketing , emerging technologies , consistency (knowledge bases) , fashion industry , transparency (behavior) , social media , computer science , knowledge management , advertising , qualitative research , world wide web , psychology , sociology , social science , clothing , computer security , archaeology , artificial intelligence , psychotherapist , history