Open AccessExploring the Influencing Role of Expectancy Values on Online Apparel Rental: The Moderating Effect of Need for Uniqueness
Author(s) -
Kittichai Watchravesringkan,
Mon Thu A Myin,
Rachel Lynn Rose,
Sukyung Seo
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12142
Subject(s) - expectancy theory , renting , clothing , consumption (sociology) , overconsumption , psychology , marketing , life expectancy , business , advertising , social psychology , economics , microeconomics , production (economics) , sociology , engineering , political science , demography , population , social science , civil engineering , law