Open AccessHow Can Small Businesses Borrow the Halo of E-Tail Distributors?: Leveraging E-Tailers’ Country Image and Reputation in Enhancing Purchase Intention
Author(s) -
Byoungho Jin,
Gwia Kim
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12134
Subject(s) - reputation , moderation , business , halo effect , e commerce , judgement , product (mathematics) , halo , marketing , industrial organization , computer science , world wide web , social science , physics , geometry , mathematics , quantum mechanics , machine learning , sociology , galaxy , political science , law