Examining the Drivers and Barriers of Intention to Use AI Chatbot to Purchase Apparel Online | Zendy

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Examining the Drivers and Barriers of Intention to Use AI Chatbot to Purchase Apparel Online

Author(s) -

Kittichai Watchravesringkan,

Mon Thu A Myin

Publication year - 2020

Language(s) - English

Resource type - Conference proceedings

DOI - 10.31274/itaa.12063

Subject(s) - chatbot , clothing , purchasing , advertising , psychology , computer science , world wide web , business , internet privacy , marketing , political science , law

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