Open AccessExamining the Drivers and Barriers of Intention to Use AI Chatbot to Purchase Apparel Online
Author(s) -
Kittichai Watchravesringkan,
Mon Thu A Myin
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12063
Subject(s) - chatbot , clothing , purchasing , advertising , psychology , computer science , world wide web , business , internet privacy , marketing , political science , law