Open AccessCongruence Effects in Online Customer Reviews: The Mediating Role of Perceived Information Relevance
Author(s) -
Garim Lee
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.12037
Subject(s) - congruence (geometry) , relevance (law) , psychology , appeal , social psychology , advertising , business , political science , law