Congruence Effects in Online Customer Reviews: The Mediating Role of Perceived Information Relevance | Zendy

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Congruence Effects in Online Customer Reviews: The Mediating Role of Perceived Information Relevance

Author(s) -

Garim Lee,

HyeYoung Kim

Publication year - 2020

Language(s) - English

Resource type - Conference proceedings

DOI - 10.31274/itaa.12037

Subject(s) - congruence (geometry) , relevance (law) , psychology , appeal , social psychology , advertising , business , political science , law

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