Do Consumers Believe Product Reviews on Instagram? Comparing Review Source Type: Acquaintances and Social Media Influencers. | Zendy

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Do Consumers Believe Product Reviews on Instagram? Comparing Review Source Type: Acquaintances and Social Media Influencers.

Author(s) -

Jihyun Sung,

WiSuk Kwon

Publication year - 2020

Language(s) - English

Resource type - Conference proceedings

DOI - 10.31274/itaa.11992

Subject(s) - influencer marketing , social media , credibility , product (mathematics) , source credibility , product type , advertising , perception , interactivity , psychology , marketing , business , computer science , world wide web , mathematics , political science , programming language , geometry , neuroscience , relationship marketing , law , marketing management

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