Open AccessDo Consumers Believe Product Reviews on Instagram? Comparing Review Source Type: Acquaintances and Social Media Influencers.
Author(s) -
Jihyun Sung,
WiSuk Kwon
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.11992
Subject(s) - influencer marketing , social media , credibility , product (mathematics) , source credibility , product type , advertising , perception , interactivity , psychology , marketing , business , computer science , world wide web , mathematics , political science , programming language , geometry , neuroscience , relationship marketing , law , marketing management