Open AccessSocial Media Information Search Behavior in Consumption Decisions: Consumer Segmentation and Discriminant Factors
Author(s) -
Jae Youn Chang,
WiSuk Kwon
Publication year - 2020
Language(s) - English
Resource type - Conference proceedings
DOI - 10.31274/itaa.11978
Subject(s) - psychographic , advertising , consumption (sociology) , segmentation , marketing , market segmentation , consumer behaviour , social media , computer science , psychology , business , artificial intelligence , sociology , world wide web , social science