Open AccessWhat Do Instagram Likes Mean? How Social Media Relates to Consumer Equity and Its Drivers
Author(s) -
NIgel Ar Joseph,
Jihyeong Son,
Vicki McCracken
Publication year - 2019
Language(s) - English
Resource type - Reports
DOI - 10.31274/itaa.10230
Subject(s) - rgb color model , font , hue , style (visual arts) , psychology , advertising , social psychology , computer science , artificial intelligence , art , visual arts , business